Source: 路透：http://goo.gl/3Jct23
http://fortune.com/2016/04/02/alaska-air-acquire-virgin-america/
心得：
如果AS擊敗Jet Blue 申購完成，則
1. AS預計拿二十億鎂買值十伍億的VX!? > 買成一定很缺現金，應該有很多促銷吸客？
2. AS能分散跟DL在SEA的競爭壓力, VX hub有SFO LAX > 西岸航線AS將多兩家樞紐
3. AS常客計畫可能把Velocity program併入 > VP 計畫的人有福了？
4. 路透社報導中沒想到VX佔國內運能才1.5%, ok...
但沒想到alaska+Horizon Air 也才佔五％！？
地平線航空(雖然是在阿拉斯加州內)
但與AS相加後 總量比還這麼少，真不知DL/UA/AA是多少％怪物運能...
貼Fortune報導原文
Alaska Air has emerged as the likely winner of an auction for Virgin America,
The Wall Street Journal reported on Saturday, citing people familiar with the
matter.
The offer was set to beat a rival bid by JetBlue Airways JBLU 0.99% ,
the people said, according to the Journal.
Alaska Air is expected to pay upwards of $2 billion for Virgin America
VA 0.91% , which currently has a market value of about $1.5 billion, following
a surge sparked by recent news that the company was in play, it reported
one of the people as saying.
There is no guarantee Alaska Air ALK -0.01% will clinch the deal,
but if it does, an announcement could come Monday, the Journal quoted
its sources as saying.
Virgin America has received takeover bids from JetBlue and Alaska Air as
the U.S. budget airline backed by British billionaire Richard Branson
explores a sale, a person familiar told Reuters last week.
American to Drop 24-hour Free Hold on Trip Reservations
Asian airlines have also expressed interest in buying Virgin America, although
they would have to partner with a U.S. bidder under foreign ownership rules
governing U.S. airlines.
Virgin America is 54%-owned by Branson’s Virgin Group and New York-based
Cyrus Capital Partners, the Journal said.