Study: MLB teams’ sponsorship revenue leaps 23% to US$1.5bn for 2023 season
https://reurl.cc/Y0kjWO
Major League Baseball (MLB) teams’ sponsorship revenue rose 23 per cent to more
than US$1.5 billion for this season, according to SponsorUnited’s MLB Marketin
g Partnerships Report 2023.
今年大聯盟的球隊贊助收入預估超過15億美金
比去年成長23%
Increase driven by 500 new sponsorships spanning 30 categories led by the food,
hotel/restaurant, and construction/industrial sectors
今年多了超過500個贊助(30種類別)
以食品業/飯店/餐廳等產業為首
Uplift in MLB viewership across core markets has seen prominence of sponsorship
assets grow, leading to 135 additional sponsorship deals compared to the previou
s season
MLB 大市場收視率的提升帶動了贊助的顯著成長
與上一季相比，它們贊助合約增加了135筆
話說內文也提到一個蠻有趣的資訊
Seattle Mariners’ Julio Rodriguez surpassed reigning MVP Shohei Ohtani to becom
e MLB’s most endorsed player, activating 21 deals in 2023 versus Ohtani’s 17 l
ast year
那就是今年J-ROD手上有21個代言，超越大谷去年的17個了