https://www.chelseafc.com/en/news/2018/6/11/chelsea-and-hyundai-begin-new
-partnership
Chelsea and Hyundai begin new partnership
11 Jun 2018
Chelsea Football Club is pleased to announce Hyundai as our new official
global automotive partner.
切爾西足球俱樂部很高興宣佈，現代成為我們新的官方全球汽車合作夥伴。
https://i.imgur.com/s1qQJnm.jpg
The relationship will see Hyundai's famous logo appear on our match shirt
sleeves from the beginning of the 2018/19 season in all domestic matches,
from the men's and women's teams through to the Academy.
這次合作將讓現代的商標從2018/19賽季開始的所有國內賽事中出現在我們男隊、女
隊和青訓球隊的比賽球衣衣袖上。
The four-year deal represents Hyundai's first venture into the British
football market, having enjoyed a long-term association with the
international game over almost 20 years.
這筆為期四年的合作是現代首次進入英國的足球市場，在過去近20年的時間內，他們
一直贊助國際足球的賽事。
To launch the partnership, Olivier Giroud, David Luiz and Tiemoue Bakayoko
took part in a special photoshoot alongside a group of Chelsea fans. The
short film sees the Blues players attend a photoshoot unlike any other, as
a group of dedicated Chelsea fans take centre stage and assume the roles
more commonly associated with their heroes.
在這次合作發佈會上，吉魯、大衛˙路易茲和巴卡約科與一群切爾西球迷一起參加了
專門的拍攝活動。從宣傳短片中可以看到，藍軍球員們這次參加的拍攝活動與以往不
同，一群鐵桿藍軍球迷成為舞台的主角，他們的角色通常是他們心目中的英雄們扮演
的。
https://www.youtube.com/watch?v=l4rE11Pixeo 影片
Over the course of the partnership, we will work closely with Hyundai to
develop a range of initiatives and benefits for our supporters all over
the world.
在合作期間，我們將與現代緊密合作，為我們全球支持者開發一系列的倡議和利益。
Chris Townsend OBE, Chelsea FC commercial director, said: 'We are
delighted to be announcing our new partnership with Hyundai that will see
this iconic brand appear on the sleeve of our match shirts from next
season.
切爾西足球俱樂部商業主管克里斯˙湯森德爵士說：“我們很高興宣佈與現代達成新
的合作夥伴關係，現代著名的商標將從下賽季開始出現在我們的比賽球衣的衣袖上。”
'At Chelsea we pride ourselves on partnering with some of the world's
leading companies and we look forward to working closely with Hyundai as
they seek to reward, engage and entertain our global fanbase.'
“在切爾西，我們很自豪能夠與一些世界上領先的公司合作，我們期待與現代一起密
切合作，他們期待能夠回報、吸引和取悅我們的全球球迷。”
Andreas-Christoph Hofmann, vice president marketing & product at Hyundai
Motor, added: 'We are thrilled to begin a new partnership with Chelsea –
a successful and ambitious club that matches the global scale and
challenging spirit of Hyundai. Just as we always place the customer first,
so we have always positioned fans at the heart of our activities
throughout our long-running engagement in football. We will be taking the
same approach with Chelsea fans around the world as we kick off this new
partnership.'
現代汽車市場和產品副總裁安德烈斯˙克里斯托弗˙霍夫曼說：“我們很激動能夠與
切爾西開始一段全新的合作關係 — 這是一家成功並有著雄心壯志的俱樂部，與現代
的全球規模和挑戰精神相匹配。與我們一樣，始終將客戶放在首位，我們長期與足球
的合作中，始終將球迷放在我們活動的核心地位。開始這段新的合作關係之後，我們
也將以同樣的態度對待全球的切爾西球迷。”
The new sleeve sponsor will be seen for the first time on 23 July, as the
club heads to Australia to play a friendly fixture against Perth Glory
ahead of the 2018/19 season.
新的衣袖贊助商將在7月23日首次亮相，屆時切爾西將前往澳大利亞，與珀斯光榮進
行一場2018/19賽季前的友誼賽。
Our new 2018/19 shirt, featuring Hyundai sleeve printing, is available at
our Stamford Bridge Megastore now.
https://www.chelseafc.com/zh/news/2018/6/11/chelsea-and-hyundai-begin-new
-partnership