1.媒體來源：
Cinema Blend
2.完整新聞標題:
Valve Explains Why Steam Doesn't Have Ads
Valve解釋為何Steam上沒有廣告
3.完整新聞內文:
While a lot of digital platforms will feed ads to users without a
second thought, and most digital distribution platforms are known
for ads, one service does not have them: Steam. One of Valve's
staff explains why Steam doesn't have ads.
很多遊戲平台都會不假思索的附上很多廣告，但Steam上卻沒有
In an interview with Gamespot, Valve's Erik Johnson explained why
the digital download service doesn't have ads like its console
counterparts, PlayStation Network and Xbox Live. The simple gist
of the matter is that Valve doesn't believe it adds anything of
value to consumers.
在Valve人員Johnson的訪談中，其解釋為何Valve並沒有像他在console的對手一樣
放上很多廣告，單純只是因為：
「Valve並不相信這些廣告對於顧客而言有任何價值」
When asked if something like a Doritos ad might appear on the
Steam store, Johnson replied...
當問及如多利多滋的廣告如果出現在Steam上時，Jonhson答道：
'' We don't see a case for that ever getting user value, [...] So we
wouldn't do it. I don't think that those ever work, either. To
take it a step further, I don't think anybody buys Doritos as a
result of that.''
我們並不覺得這樣做對使用者有任何利益...所以我們就不做。況且我也不覺得
這（廣告）將有任何效果，進步言之，我不覺得有人會因為這個（多利多滋廣告）
而去買多利多滋。
According to Johnson, he states that Valve wants to focus on
long-term relationships and he states that it would be “dumb” to
go the route of the other service providers who have gamers pay a
subscription fee and still have to suffer through seeing ads on
the service periodically.
Johnson說，Valve想要聚焦在跟顧客的長期關係，如果跟其他平台一樣要求
年費卻仍然需要不定時的被逼著看廣告，將會是非常愚蠢的。
Johnson isn't alone in thinking the way he does about ads. Valve's
Robin Walker concurred with the idea that ads don't help
customers and that they don't “serve any value to costumers”. It
is true that there's really no benefit on Steam seeing stuff you
don't care about. And plain and simple when I start up a service
to play games the last thing I want to do is sit through seeing
some pointless ad on the sidebar or in the update menu.
另一位員工Walker也贊同Johnson，其認為，在Steam看到你根本不在乎的東西是沒有
意義的，道理很簡單，當我想放鬆打個遊戲而開啟遊戲平台時，我最不想看
到的就是當我更新時出現毫無意義的廣告。
The only “ads” gamers will see on Steam is for other games. Now
those kind of promotional notifications are very welcomed because
it's always great finding out about new games or learning about
some new game that's either discounted or available for cheap.
唯一玩家會在Steam上看到的廣告就是更多遊戲，而這些折價廣告非常受
玩家歡迎，因為玩家們總會想知道有什麼新的遊戲或是有什麼遊戲現在可
以便宜買入。
In fact, Valve's whole goal is to help gamers better discover the
kind of games they want to play. With more than 1,500 games being
made available on the SteamOS and with more than 6,000 games in
the database, it's not a matter of adding more games to the
library so much as it is helping gamers find the sort of titles
that interest them.
事實上，Valve的目標是幫助玩家發掘他們會想玩的遊戲，1500個以上的遊戲
在Steam上可以運行，而有超過六千個遊戲在資料庫中，並不是只是一直叫玩
家買入遊戲並加入資料庫中，而是幫助玩家找到自己會感到興趣的遊戲。
Johnson explains to Gamespot that Valve's top priority at the
moment is improving the algorithms that power the Steam Discovery
tools. This means that gamers will be able to find the sort of
indie, AAA, RPG, sports and action games as they see fit.
Valve現在最優先進行改進的是在Steam搜尋工具中如何運算出如何使玩家找到
他們會想玩的各種類類型的遊戲像是AAA、RPG等
Right now the search tools are fairly decent but the discovery
toolset could still use some improvements. For now, Steam is
definitely leagues above the competition in terms of its
selection, variety and prices. Microsoft is slowly playing
catch-up by including more indie titles after a bit of a debacle
with the release parity clause from back during the Mattrick era
of the system, and Sony has been selectively picking a lot of
high-profile indies to help fill out the ranks on the PlayStation
store.
雖然說現在的搜尋工具已經算不錯了但是仍有值得改進的地方，就現況而言
Steam無疑的在這場平台戰爭中比起其他的對手高一個檔次，不論是在選擇、
多樣性與價格上都是，其他的平台只有Mircosoft在慢慢追趕而已，Sony則
對於引入的遊戲非常挑。
What's interesting is that Steam offers more games than both the
Xbox and PlayStation storefronts, but the other two have
third-party ads while Steam avoids it like the plague.
有趣的是Steam上的遊戲比上開兩平台都還要多，但是後者卻在Steam忙著閃
避第三方廣告時放上很多第三方廣告。
4.完整新聞連結 (或短網址):
http://goo.gl/iFCnZE
5.備註:
之前看到有人討論Steam如何使人失心瘋購買後看到了這個新聞...
看來Steam使人消費的功力又要更上一層樓了，周中跟週末特賣已經榨乾我的荷包了啦
"Shut Up!!! and takes my bottle caps"

因為有賺啊，哪天沒賺了，礙於股東壓力就放廣告了

真的屌XDD

我從來也都搞不懂那些點擊式廣告有什麼屁用

廢話 錢夠多當然就不需要廣告商 其他都是屁話

明明就一堆廣告

愛勝必須死~

遊戲廣告XD

gaben~gaben~

steam不是沒有上市？哪來的股東

滿滿都是遊戲大特價的廣告這叫沒廣告???

結論:有賺錢

沒廣告就是神

因為都自己的遊戲廣告啊 一打開就是

最好是沒廣告啦 一堆506070%off的

中國爛車

睜眼說瞎話XDD

廣告打折 直接掏錢買比一般廣告還可怕....

甜甜圈 75%off Gabe: click

她的廣告就是遊戲廣告阿

超恐怖...怎麼辨 今年的"那個節又要來了..."(恐慌

結果玩家只找到一堆大特價的遊戲 沒找到想玩的遊戲 XD

....是沒看內文喔 他要幫你找要玩的 而不是幫你找吃的

你不說我真的不知道那個節要來了...

買遊戲的線上遊戲還需要廣告喔?比課金遊戲還好賺多了

不是錢夠多，是他故意沒上市不用聽股東賺更多

GABEN 每周的遊戲廣告就夠賺了

沒有一家上市公司再嫌錢多的好嗎

上面有看清楚人家的重點在於收廣告費的第三方廣告嗎

都自家廣告說沒廣告 ㄏㄏ

誰說沒上市就不會有股東？ 一成立時出資的不就是股東？

遊戲平臺當然放遊戲廣告，內文說的是沒有第三方廣告

影片支援 https://youtu.be/yr2GdRBDOmU

但標題下的不是很好...指的是第三方廣告,並非自家STEAM廣告

看到這篇新聞就代表說特價要來惹

Steam最好的廣告就是 xxx 75% off不然就xx 包75% off光這樣足以對荷包造成毀滅性衝擊

Steam 上的遊戲廣告很恐怖，會真的讓人掉坑刷下去買。而且

男人的衣櫥

但我想吃多力多滋啊！！！

valve又沒有吃外部投資金主的錢,要向誰報告啊股東?Gabe就是大老闆了,誰比他大?

你他媽的不提會死嗎 我的荷包啊！

valve這間公司很有趣 沒有主管 沒有上級 全部員工都是同一階層 G胖是老闆沒錯 但他也沒權力要求你任何事情 一切都自主發展 員工想參加哪個專案就去參加哪個專案.... 也難怪valve本家遊戲做得夭壽慢 根本完全沒在要求進度

廣告遊戲！這是玩買遊戲的遊戲暑假課金課最凶砸錢不手軟

steam的週年慶又要來了

Valve發言人說過：他們只做過一款遊戲，其他都是買來的他們最自豪的就是他們傾聽玩家的聲音，玩家要啥他們就做啥

意圖使人買遊戲 錢包都瘦成那樣

幹 幹 幹 幹上次夏季特買了$109 一個蒐集遊戲的遊戲是想逼死誰阿 話說GTA V沒特價過 只有綁包 可惡!

什麼時候週年慶啊，我想買csgo送別人

卡普空的humble bundle才可怕 10多款遊戲才18元快打4 DMC 惡靈古堡5 等等是[總共]18元

明明一堆自家廣告

STEAM就是買遊戲的遊戲阿