※ 引述《shiauji (湯湯湯)》之銘言：
: 1.媒體來源: MacRumors
: Quote：
: "We want to serve everyone," Cook said in an interview with Nikkei. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."
: Likewise, the iPhone XS Max represents Apple's biggest iPhone yet, and serves the customers who enjoyed the features of the 2017 iPhone X, but wished it came in a larger size.
: 我們想服務每個人阿！
: 我們了解顧客在尋找的大範圍，且也知道顧客將會在一大價格範圍出手買(唉鳳)
庫克是很機車，但是蘋果想服務大眾
不代表他們家旗艦要讓每個人買得起
旗艦就是要讓人感受有旗艦的氛圍
技術上是沒辦法，但價格上可以
如果旗艦一出就人人買得起
那顧客拿在手上怎麼會有尊榮感受?
而且1萬2到1萬7，還有一堆電子垃圾
蘋果過季旗艦，入門只賣1萬5900
這樣怎麼能說iPhone太高貴
你只是買不起當季旗艦而已啦