Adidas sports bra adverts banned over bare breasts
By Jennifer Meierhans
BBC News
Adidas sports bra adverts that featured photographs of bare breasts have been ba
nned for showing explicit nudity.
Images of the breasts of dozens of women of various skin colours, shapes and siz
es in a grid format appeared on a tweet and two posters.
The Advertising Standards Agency found all three versions likely to cause wides
pread offence.
Adidas said the adverts "show just how diverse breasts are" and therefore how im
portant the correct sports bra is.
A spokesperson for Adidas UK said it stood proudly behind the message which it c
ontinued to display on its website.
The tweet was posted in February with the words: "We believe women's breasts in
all shapes and sizes deserve support and comfort. Which is why our new sports br
a range contains 43 styles, so everyone can find the right fit for them."
The two posters showed similar cropped images of 62 and 64 women, and stated: "T
he reasons we didn't make just one new sports bra."
The advertising watchdog received 24 complaints that the advert's use of nudity
was gratuitous and objectified women by sexualising them and "reducing them to b
ody parts".
Some people had contacted them asking whether the posters were appropriate to be
on display where they could be seen by children.
Twitter also said the post had been reported by some users but was not found to
be in breach of its terms of service.
The ASA said it did not think the way the women were portrayed in the tweet was
sexually explicit or objectified them.
But it did find that the tweet was likely to be seen as explicit nudity and requ
ired careful targeting to avoid causing offence.
It decided the posters were not suitable for use in untargeted media where they
could be seen by children. Adidas UK said the images were intended to "reflect a
nd celebrate different shapes and sizes, illustrate diversity and demonstrate wh
y tailored support bras were important".
They said the images had been cropped to protect the identity of the models and
to ensure their safety, adding that all the models shown had volunteered to be i
n the ad and were supportive of its aims.
https://www.bbc.com/news/business-61413184
愛迪達的運動內衣廣告內有不同種族、體態的女性
被廣告標準局認為可能引起廣泛的冒犯
且收到大量的投訴 認為應該減少露出面積
也有人任務廣告中模特兒可能被認為是兒童
推特也說該廣告已經被回報 但無發現違反條款
lol
莫名其妙被燒
還是被組織攻擊?