再延長四年合約，到2027
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NEWS LFC and Standard Chartered extend principal partnership to 2027
Liverpool Football Club and Standard Chartered Bank are pleased to announce
an extension to their partnership for a further four years.
This will take the partnership to 17 seasons overall, until the end of the
2026-27 football season.
Standard Chartered started as Liverpool FC’s main team sponsor in July 2010,
when the bank became only the fifth company ever to adorn the Reds’
first-team strip.
This agreement also includes sponsorship of LFC Women, as they return to the
Women’s Super League, and aims to increase participation in the women’s
game.
Billy Hogan, chief executive officer of LFC, said: “This is a hugely
significant partnership for LFC and I could not be prouder to confirm a
four-year extension to our already long and successful partnership with
Standard Chartered.
“We have been on an incredible journey together and Standard Chartered’s
support has been a key driver in our most recent successes, both on and off
the pitch, with their loyalty and commitment to Liverpool Football Club.
“Our partnership has been able to thrive because of our shared values and we
look forward to continuing to work together to help and support our
communities and supporters around the world.”
Bill Winters, group chief executive at Standard Chartered, said: “When we
partnered with Liverpool FC in 2010 we could not have imagined the success of
both the partnership and of the club.
“Liverpool FC has been a true partner and, as one of the world’s best-known
football clubs, we are proud to be associated with them. We are delighted to
be continuing our partnership for the next four years and look forward to
building on our already successful relationship.”
For a decade, Standard Chartered and Liverpool FC have used their partnership
to support a number of the bank’s sustainability and community investment
programmes. Together, they have raised more than ￡500,000 to tackle
avoidable blindness and help young people, especially girls, learn new skills.
The bank has also worked closely with LFC Foundation to empower young adults
through its Futuremakers initiative and has provided hundreds of matchday
tickets to local residents to cheer on the Reds.