※ [本文轉錄自 Baseball 看板 #1KlvC4Qd ]
作者: hbl76224 (hbl76224) 看板: Baseball
標題: [專欄] 用收視率了解美國職業運動
時間: Wed Jan 21 19:52:31 2015
圖文並茂版:http://ppt.cc/TAN~
大家知道在美國最受歡迎的運動是什麼嗎?
相信大家對"北美四大職業運動"這個詞不陌生，那是四大是哪四大呢?讓我們花一分鐘快
速瀏覽一次。
國家美式足球聯盟 - NFL ( National Football League )，現有兩個聯會：美國美式足
球聯會（American Football Conference， AFC）和國家美式足球聯會（National
Football Conference，NFC），超級盃(Super Bowl )是冠軍賽雙方所爭奪獎盃的名字，
亦是冠軍賽的名字。
美國職棒大聯盟 - MLB ( Major League Baseball )，是由國家聯盟 ( National
League ) 與美國聯盟 (American League ) 所組成，冠軍賽稱為世界大賽（World
Series）。
美國職業籃球聯賽 - NBA (National Basketball Association)，是由東區( Eastern
Conference ) 與西區( Western Conference )所組成，冠軍賽通稱NBA Finals。拖曳以
移動
國家冰球聯盟 - NHL ( National Hockey League ) ，是由東區( Eastern Conference
) 與西區( Western Conference )所組成，每年東西兩區的冠軍會在聯盟總決賽中爭奪
Stanley Cup ( 史坦利杯 )。
那在這四大職業運動中，最受美國人歡迎的是哪種運動呢? 是NBA、 MLB、 NFL、 還是
NHL?
我們可以試著用電視的"收視人口"以及"冠軍賽廣告收費"來了解哪種運動是最受美國人歡
迎的。
以下資料為2014年全美最多人收看的前50個體育節目。
(表格可能要請各位鄉民點進網址觀看才能看清楚( http://ppt.cc/TAN~ )，
如果覺得這樣有衝點閱率的嫌疑請點資料網址 http://ppt.cc/4V-o )
50 Most-Watched Sporting Events of 2014
# Sport Event Net Rtg. Vwrs.
1 NFL Seahawks/Broncos
Super Bowl 48 FOX 46.7 112.19M
2 NFL Seahawks/49ers
NFC Championship FOX 28.5 55.91M
3 NFL Patriots/Broncos
AFC Championship CBS 28.1 51.30M
4 NFL 49ers/Packers
NFC Wild Card FOX 25.8 47.10M
5 NFL Chargers/Broncos
AFC Divisional CBS 23.1 41.21M
6 NFL Saints/Eagles
NFC Wild Card NBC 19.1 34.36M
7 NFL 49ers/Panthers
NFC Divisional FOX 19.9 33.30M
8 NFL Eagles/Cowboys
Regular Season Week 13 FOX 14.2 32.03M
9 NFL Colts/Patriots
AFC Divisional CBS 17.8 31.69M
10 Oly. Opening Ceremony NBC 17.0 31.69M
11 NFL Saints/Seahawks
NFC Divisional FOX 18.1 31.10M
12 NFL Chargers/Bengals
AFC Wild Card CBS 18.9 30.90M
13 NFL Patriots/Packers
Regular Season Week 13 CBS 17.6 30.88M
14 NFL Cowboys/Seahawks (69%)
Regular Season Week 6 FOX 17.4 30.02M
15 NFL Bears/Lions
Regular Season Week 13 CBS 14.2 29.41M
16 NFL Broncos/Patriots (92%)
Regular Season Week 9 CBS 16.8 29.09M
17 NFL Lions/Packers (87%)
Regular Season Week 17 FOX 15.6 28.51M
18 NFL 49ers/Cowboys
Regular Season Week 1 FOX 15.7 28.00M
19 NFL Chiefs/Colts
AFC Wild Card NBC 16.0 27.58M
20 NFL Broncos/Seahawks (89%)
Regular Season Week 3 CBS 15.8 27.29M
21 NFL Cowboys/Giants (92%)
Regular Season Week 7 FOX 15.6 26.98M
22 NFL Packers/Seahawks
NFL Kickoff Game NBC 15.5 26.91M
T23 NFL Eagles/Packers (84%)
Regular Season Week 11 FOX 15.1 26.50M
T23 FIFA Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
25 NFL 49ers/Seahawks (84%)
Regular Season Week 15 FOX 15.7 26.48M
26 NFL Dolphins/Broncos (83%)
Regular Season Week 12 CBS 15.5 26.38M
27 Oly. Primetime (2/9) NBC 14.4 26.32M
28 CFB FSU/Auburn
BCS Championship ESPN, ESPN2, ESNWS 14.8 26.06M
29 NFL Seahawks/Eagles (91%)
Regular Season Week 14 FOX 15.6 25.93M
30 NFL Colts/Cowboys (93%)
Regular Season Week 16 CBS 15.2 25.89M
31 NFL Eagles/49ers (88%)
Regular Season Week 4 FOX 15.0 25.82M
32 Oly. Primetime (2/8) NBC 13.9 25.12M
33 NFL Chiefs/Broncos (56%)
Regular Season Week 2 CBS 14.4 24.94M
34 FIFA USA/Portugal
World Cup Group Play ESPN, Univ. N/A 24.76M
35 NFL Cowboys/Eagles
Regular Season Week 15 NBC 14.3 24.25M
36 NFL 49ers/Broncos
Regular Season Week 7 NBC 13.8 23.79M
37 Oly. Primetime (2/11) NBC 13.7 23.72M
38 NFL Colts/Broncos
Regular Season Week 1 NBC 13.9 23.69M
39 Oly. Primetime (2/17) NBC 13.8 23.55M
40 MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
41 Oly. Primetime (2/13) NBC 13.4 22.94M
42 NFL Seahawks/49ers
Regular Season Week 13 NBC 11.4 22.85M
43 NFL Giants/Seahawks (86%)
Regular Season Week 10 FOX 13.5 22.72M
44 NFL Saints/Cowboys
Regular Season Week 4 NBC 13.3 22.68M
45 Oly. Primetime (2/10) NBC 12.8 22.40M
46 NFL Cowboys/Giants
Regular Season Week 12 NBC 13.1 22.38M
47 NFL Cardinals/Cowboys (63%)
Regular Season Week 9 FOX 13.2 22.27M
48 NFL Bears/49ers
Regular Season Week 2 NBC 12.9 22.16M
49 FIFA Belgium/USA
World Cup Round of 16 ESPN, Univ. N/A 21.57M
50 Oly. Primetime (2/16) NBC 12.1 21.27M
應該看得眼花撩亂吧，疑?? 怎麼全部被NFL洗板? MLB只有一個，而且還在第40名，那NBA
呢? 連前50都排不上，在前50名當中，NFL包辦了38名，前20名只有奧運開幕式搶在第10
，其他全部由NFL拿下，而且NFL許多場次是例行賽，這樣是不是很驚人呢?
好，那我們再看一張表，把NFL以及奧運剃除掉，找出前50名。
(表格可能要請各位鄉民點進網址觀看才能看清楚( http://ppt.cc/TAN~ )，
如果覺得這樣有衝點閱率的嫌疑請點資料網址 http://ppt.cc/4V-o )
Most-Watched Sporting Events, NFL and Olympics Excluded
# Sport Event Net Rtg. Vwrs.
1 FIFA Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
2 CFB FSU/Auburn
BCS Championship ESPN 14.8 26.06M
3 FIFA USA/Portugal
World Cup Group Play ESPN, Univ. N/A 24.76M
4 MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
5 FIFA Belgium/USA
World Cup Round of 16 ESPN, Univ. N/A 21.57M
6 CBB Connecticut/Kentucky
National Championship CBS 12.4 21.20M
7 Horse The Belmont Stakes
Race Segment NBC 11.9 20.40M
8 CFB Michigan St./Stanford
Rose Bowl ESPN 10.2 18.64M
9 NBA Heat/Spurs
NBA Finals Game 5 ABC 10.3 18.00M
10 FIFA Netherlands/Mexico
World Cup Round of 16 ESPN, Univ. N/A 16.96M
11 CFB Oklahoma/Alabama
Sugar Bowl ESPN 9.3 16.34M
12 CBB Kentucky/Wisconsin
Final Four TBS, TNT, TruTV 9.2 16.25M
13 FIFA USA/Ghana
World Cup Group Play ESPN, Univ. N/A 15.94M
14 Horse Kentucky Derby
Race Segment NBC 9.4 15.30M
15 NBA Heat/Spurs
NBA Finals Game 2 ABC 9.0 15.13M
16 NBA Spurs/Heat
NBA Finals Game 4 ABC 9.3 14.96M
17 NBA Heat/Spurs
NBA Finals Game 1 ABC 9.0 14.85M
18 NBA Spurs/Heat
NBA Finals Game 3 ABC 9.0 14.78M
19 CBB Kentucky/Michigan
Elite Eight CBS 8.9 14.64M
20 FIFA Germany/USA
World Cup Group Play ESPN, Univ. N/A 14.16M
21 CFB Auburn/Alabama
Regular Season ESPN 7.4 13.53M
22 MLB Giants/Royals
World Series Game 6 FOX 8.1 13.37M
23 CFB Notre Dame/FSU
Regular Season ABC 7.9 13.25M
24 MLB Giants/Royals
World Series Game 2 FOX 7.9 12.92M
25 CFB Alabama/Missouri
Regular Season CBS 7.8 12.80M
26 MLB Royals/Giants
World Series Game 5 FOX 7.3 12.64M
27 FIFA Germany/Brazil
World Cup Semifinal ESPN, Univ. N/A 12.40M
28 FIFA Argentina/Netherlands
World Cup Semifinal ESPN, Univ. N/A 12.20M
29 MLB Giants/Royals
World Series Game 1 FOX 7.3 12.19M
30 MLB Royals/Giants
World Series Game 3 FOX 7.2 12.13M
31 CBB Kentucky/Wichita St.
Third Round CBS 7.5 12.09M
32 FIFA Brazil/Colombia
World Cup Quarterfinal ESPN, Univ. N/A 11.84M
33 CBB UConn/Florida
Final Four TBS, TNT, TruTV 6.9 11.65M
34 CBB UNC/Iowa St.
Third Round CBS 7.0 11.62M
35 CFB Clemson/Ohio St.
Orange Bowl (January) ESPN 6.7 11.40M
36 MLB MLB All-Star Game FOX 7.0 11.34M
37 CFB UCF/Baylor
Fiesta Bowl (January) ESPN 6.6 11.24M
38 FIFA Brazil/Mexico
World Cup Group Play ESPN, Univ. N/A 11.08M
39 Golf The Masters
Final Round CBS 6.8 10.97M
40 FIFA Netherlands/Costa Rica
World Cup Quarterfinal ESPN, Univ. N/A 10.92M
41 FIFA Costa Rica/Greece
World Cup Round of 16 ESPN, Univ. N/A 10.78M
42 MLB Royals/Giants
World Series Game 4 FOX 6.3 10.74M
43 FIFA Brazil/Chile
World Cup Round of 16 ABC, Univ. N/A 10.71M
44 CFB Miss. St./Alabama
Regular Season CBS 6.4 10.27M
45 CFB Georgia Tech/FSU
ACC Championship ABC 6.2 10.15M
46 CBB Kentucky/Louisville
Sweet Sixteen CBS 5.9 10.09M
47 CBB Wisconsin/Arizona
Elite Eight TBS 5.8 9.97M
48 CBB UConn/Michigan St.
Elite Eight CBS 6.1 9.80M
49 FIFA Mexico/Croatia
World Cup Group Play ESPN, Univ. N/A 9.64M
50 Horse The Preakness Stakes
Race Segment NBC 6.0 9.63M
在這張表中，各位可以看到在前50名中NBA及MLB出現了10次、9次，到目前為止，有沒有
跌破各位眼鏡呢?
我們再做一次篩選，把每種運動最多收看人數的場次列出作排名。
(表格可能要請各位鄉民點進網址觀看才能看清楚( http://ppt.cc/TAN~ )，
如果覺得這樣有衝點閱率的嫌疑請點資料網址 http://ppt.cc/4V-o )
Most-Watched Events By Sport
Sport Event Net Rating Viewers
NFL Seahawks/Broncos
Super Bowl 48 FOX 46.7 112.19M
Soccer Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
CFB FSU/Auburn
BCS Championship ESPN 14.8 26.06M
MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
CBB Connecticut/Kentucky
National Championship CBS 12.4 21.20M
Horse The Belmont Stakes
Race Segment NBC 11.9 20.40M
NBA Heat/Spurs
NBA Finals Game 5 ABC 10.3 18.00M
Golf (M) The Masters
Final Round CBS 6.8 10.97M
NSCS Daytona 500 FOX
5.6
9.30M
NHL Rangers/Kings
Stanley Cup Final Game 2 NBC 3.7 6.41M
IndyCar Indianapolis 500 ABC 3.9 6.20M
Tennis (W) S. Williams/Wozniacki
U.S. Open Final CBS
2.9
4.50M
WCBB UConn/Notre Dame
National Championship ESPN 2.8 4.27M
MMA UFC on FOX 10 FOX
1.9
3.17M
Tennis (M) Djokovic/Federer
Wimbledon Final ESPN
1.9
2.82M
Golf (W) U.S. Women’s Open
Final Round NBC
1.4
2.00M
WNBA Mercury/Lynx
West Finals Game 2 ABC
0.6
828K
NFL 平均收視率為 46.7，最多同時收看人數為 1億1千2百萬人
MLB 平均收視率為 13.7，最多同時收看人數為 2千6百萬人
NBA 平均收視率為 10.3，最多同時收看人數為 1千8百萬人
NHL 平均收視率為 3.7，最多同時收看人數為 6百41萬人
(美國2014年總人口約為3.2億，收視率不是用總人口算但差別不是很多所以先暫時用總人
口作基準)
(中華職棒2014年總冠軍賽 平均收視率 1.13 )
看完了收視率及收視人口，我們來看各運動總冠軍賽"廣告價錢"，當然，價錢越高代表越
多人看、越受歡迎，相信大家看完上面的表後對廣告價錢會由哪個運動奪下第一應該心裡
有個底了。
2014年 Super Bowl 30秒的廣告要價 $400萬美金 (約台幣1.2億)
2014年 World Series 30秒的廣告要價 $52萬美金
2014年 NBA Finals 30秒的廣告要價 $46萬美金
2014年 Stanley Cup 30秒的廣告要價 $12.3萬美金
應該有許多人看完以上數據會覺得，這篇根本是NFL專題吧! 事實上NFL在美國真的太紅，
導致上面數據與其他種運動有相當大的差距。
總結: 其實把各種運動拿來一起比有些不公平，NFL例行賽每隊只有16場，季後賽及冠軍
賽更是一場定生死，當然收視率會高出許多，NHL則是在北部比較盛行，加上加拿大收視
人口沒有算進來，總而言之，撇開賽制或是其他因素，NFL確實是美國最受歡迎的運動，
Super Bowl 的廣告不僅搶手，更是許多經典廣告的出處之一。