作者:
cat0806 (Cater)
2015-03-19 11:47:52LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
擷取重點段落....
LeBron James might be the king of the current crop of NBA stars, but he can’
t touch the man who redefined sports marketing. Michael Jordan has been
retired for a dozen years, but sales of Nike’s Jordan Brand rose 17% last
year to $2.6 billion. Jordan market share was 58% in 2014 (adding the Nike
brand in brings Nike’s total market share to 95.5%).
LeBron James雖然球鞋賣得不錯，但並不能完全定義體育行銷。
在體育市場，Michael Jordan依然是王者無誤。
雖然老喬已經退休幾十年了，但他的個人品牌銷售量依然驚人。
去年增加了17%，達到了26億美元！
喬牌在2014年的市場份額達到了58%。
以下是2014NBA球星 球鞋銷售排行榜
Signature Shoe Sales 2014
LeBron James: $ 340 million (Nike)
Kevin Durant: $ 195 million (Nike)
Kobe Bryant: $ 105 million (Nike)
Chris Paul: $ 32 million (Nike/Jordan)
Derrick Rose: $ 32 million (Adidas)
Carmelo Anthony: $ 30 million (Nike/Jordan)
John Wall: $ 8 million (Adidas)
Dwight Howard: $ 1.5 million (Adidas)
Kyrie Irving: $ 7 million (Nike). Shoe released in Dec.
Damian Lillard: $ 1.8 million (Adidas). Shoe released in Jan.
http://is.gd/7auZxP