消息來源：http://tinyurl.com/hv7vzm5
內容：
Philadelphia 76ers And StubHub Announce First Jersey Sponsorship In Major
American Professional Sports
StubHub Logo Patch To Appear On Front Left Of Sixers’ Game Jerseys Starting
In The 2017-18 Season Sixers Become First NBA Team To Sign Jersey Patch Deal
PHILADELPHIA, PA – MAY 16, 2016 - The Philadelphia 76ers and StubHub
announce the first jersey patch sponsorship among major sports leagues in
American history, making the Sixers the first NBA team to declare a jersey
sponsor. The StubHub patch will feature the brand’s recently launched new
logo and appear on the front left of Sixers’ game jerseys starting in the
2017-18 season. On April 15, 2016 the NBA Board of Governors approved the
sale of jersey sponsorships as part of a three-year pilot program. Starting
in the 2017-18 season StubHub’s jersey patch will be included on all jerseys
sold at Sixers’ home games.
“This marks another groundbreaking first for the Philadelphia 76ers and
StubHub. Our brands are now inextricably linked as we create lifelong
memories for our fans in Philadelphia and around the world,” said
Philadelphia 76ers CEO Scott O’Neil. “Our partnership with StubHub
continues to generate progressive and forward-thinking platforms created to
improve the fan experience and advance our industry. The essence of our
relationship with StubHub is our shared culture and ambition to innovate,
which drives us to reimagine traditional partnership activation and
continually ask, 'what if'?"
“Since day one, StubHub has been a pioneer and innovator within the live
entertainment ecosystem and we could not be more excited to join the
Philadelphia 76ers in making history with this ground-breaking partnership,”
said StubHub President Scott Cutler, “The Philadelphia 76ers are not only a
beloved global brand, they also serve as incredible partners and
collaborators for StubHub – and we look forward to continuously innovating
and improving the fan experience together.”
Continuing to break new ground in the sports and live event industry, earlier
this year the Sixers made StubHub their Official Ticketing Partner and
launched a revolutionary new ticketing platform. The new platform will give
Sixers’ fans unparalleled access to primary and secondary ticket inventory
with a seamless user and purchase experience starting in the 2016-17 season.
This landmark announcement continues the Philadelphia 76ers’ tradition of
thought leadership in the sports industry. The team recently launched the
Sixers Innovation Lab Crafted by Kimball, which will allow sports and
consumer product focused start-up companies to receive office space at the
Sixers’ new training complex, access to industry experts, executives, and
financiers, as well as third-party consulting, legal, accounting, and
business solutions services; and the opportunity to pitch industry-leading
investors and venture capital firms. StubHub will act in an advisory role for
participating entrepreneurs, along with major venture capital firms, business
accelerators, and industry leaders including The Wharton School of the
University of Pennsylvania, DreamIt Ventures, Techstars, and DraftKings.
Companies from across the country may apply at
http://www.sixersinnovationlab.com.
短評或心得：
球衣廣告時代來囉
剛剛76人CEO被彭博訪問
主持人問說不怕球衣銷量下滑嗎
他說球迷總是想要穿的跟球員一樣
看看隔壁英超就知
大家怎麼看？