來源: BasketballNews
網址: https://tinyurl.com/2wsam64x
Steph Curry has generated 1.4 billion video views across NBA socials
在NBA社群媒體 咖哩已經創造了14億次觀看數
Stephen Curry is the NBA's golden boy on social media.
在社群媒體，咖哩是NBA聯盟的金童。
So far this season, the Golden State Warriors superstar has generated 1.4
billion video views across the NBA's social-media platforms. No other player
even comes close; Ja Morant is the runner-up, but he only generated 791
million views throughout this season.
本季到現在，這位勇士超級明星在所有的NBA社群平台上已經創造了14億次的觀看次數。
其他球員難以望其項背，最接近的Ja Morant也只有7億9100萬次。
During the 2022 NBA Playoffs, Curry has generated 400 million views. That is
47% more than the second-highest player, Jayson Tatum.
而在今年的季後賽，咖哩就已經創造了4億觀看次數，比第二高的Jayson Tatum多了47%。
In Game 4 of the 2022 NBA Finals, Curry helped the Warriors even the series
against the Boston Celtics by delivering a legendary performance; he finished
with 43 points, 10 rebounds, 7 threes and 4 assists, while shooting 53.8%
from the field, 50.0% from three and 88.9% from the free-throw line.
在總冠G4，咖哩打出傳奇般的表現，幫助勇士打敗青賽，把系列賽比分追平；43分，10
板，7個三分以及4次助攻，投籃命中率53.8%，三分命中率50%，罰球是88.9%。
In the 24 hours following this epic showing, Curry-related content drove 55
million total views across the NBA's social accounts (including 38 million
views on IG Reels).
在那比賽後24小時，跟咖哩有關的內容就吸引了5500萬次點閱。
When Curry broke the NBA's all-time three-point record in December, the NBA's
Instagram generated 63 million views in 24 hours. The NBA had the most-viewed
account on Instagram that day.
在12月咖哩打破NBA史上最多三分球紀錄那天，在那24小時內NBA的IG帳戶就有6300萬次
觀看，是那天IG所有帳戶裡最高的一個。
Earlier this year, Kevin Esteves, the NBA’s associate vice president of
digital strategy and analytics, spoke with BasketballNews.com about the
league's social-media strategy and success across platforms.
今年初聯盟數位策略分析副總裁Kevin Esteves講到了有關聯盟在社群媒體上的策略以及
跨平台上的成功。
Having a superstar like Curry who consistently generates a ton of interest is
essentially a cheat code for the NBA.
對聯盟來說，有著像咖哩這樣的明星，可以讓大家對NBA產生濃濃的興趣，這簡直就像是
開外掛。