This violent videogame has made more money than any movie ever
Published: Apr 8, 2018 11:53 a.m. ET
https://tinyurl.com/y97q32d7
* GTAV超屌長賣 持續收益 所創造的經濟規模超越任何單一媒體title
包括史上最賣座的電影 阿凡達 (更不用說超越COD了)
*60億的經濟規模超屌 Take-Two Interactive Inc.賺翻了
*電玩產業前途無可限量 可能超越電影業 (Hollywood)
‘Grand Theft Auto V’ has brought in $6 billion, more than any other single
media title in history, and continues to sell
“Grand Theft Auto V” has been criticized for depicting torture, deploying
heavily sexual scenes, using racially offensive terms and a misogynistic
portrayal of women.
It is also the most financially successful media title of all time.
Since it’s launch in 2013, “GTA V” has sold 90 million units, putting its
total haul for publisher Take-Two Interactive Inc. TTWO, -4.06% in the
neighborhood of $6 billion—far above the success of blockbuster movies like
“Star Wars” or “Gone With The Wind,” which both collected more than $3
billion, adjusted for inflation. Even taking into account DVD and streaming
sales would not put the biggest movie blockbusters in GTA V’s neighborhood,
said Cowen analyst Doug Creutz, estimating those sales might add up to $1
billion to the films’ totals.
“I think it’s a wild outlier,” Creutz told MarketWatch in a phone
interview. “I think maybe with the exception something Nintendo has made—
Mario Brothers—but aside from that there’s never been a console game that’
s sold so many units.”
While the Mario franchise has sold more units in total, no single Mario game
has come close to collecting $6 billion on its own. GTA V stands alone
largely because of the title’s continued longevity: It continues to bring in
hundreds of millions in revenue more than four years after its launch,
finishing 2017 as the sixth best-selling videogame in the U.S., according to
NPD Group data.
GTA V sales are so impressive over such a long period of time that when
asked, Needham & Co. videogame analyst Laura Martin said she literally didn’
t believe that a title originally launched in 2013 could sustain that level
of success into 2018. Martin does not cover Take-Two, but does cover
competitors Activision Blizzard Inc. ATVI, -2.96% and Electronic Arts Inc.
EA, -2.37% which employ a strategy similar to Nintendo’s with Mario: Crank
out new titles based on the property to get more money.
“The companies I cover have a new update every year or two, at the longest,
often with a big expansion pack,” she said in a telephone interview, adding
that companies should be investing in titles every year within existing
franchises.
By comparison to making films and other media, videogames are a lucrative and
profitable industry, in part because the medium itself lends itself to a
data-heavy approach in terms of what is and is not working to boost profits.
In 2017, consumers spent $36 billion on videogames, up 15% from the year
earlier, according to NPD Group data. Box office sales improved 3% globally
to a record total of almost $40 billion, though domestic returns declined and
prompted questions about cinema chains and film-production companies.
“Videogames are a much better business than [movie] studios,” said KeyBanc
analyst Evan Wingren in a phone interview. “Games in general have the
enviable position that their content is interactive, which allows them to
make data-driven insights and adjust games and business models that benefits
players and the company.”
Investors appear to understand the potential for a massive windfall and sent
Take-Two stock up 65% in the past year, as the S&P 500 index SPX, -2.19%
rose 13%. Rivals have benefited as well: Activision Blizzard climbed 33% and
Electronic Arts shares rose 13% in the past year.
Whether there is a kind of secret sauce in “GTA V” and its colossal success
that Take-Two can replicate in the future is an open question. The release
timing benefited, to some extent, by the fact that the publisher released it
two generations of gaming console—potentially selling duplicate copies, but
also benefiting from two separate audiences. “There’s been some double
dipping,” Creutz said.
Take-Two declined to make executives available for this article.
“GTA V” is a very good game, according to critics and players. The gaming
press gave the title strong reviews, despite the game initially lacking
multiplayer component. Since its launch, developers at Rockstar Games—the
Take-Two unit responsible for making the game—have taken pains to improve
its flaws but also manufacture an enormous amount of additional interactive
material.
“It’s a high-fidelity game that looks very good,” Wingren said. “Fidelity
can only go so far, it comes down to content that they’ve created such as
the vast world people can continually reinvest in. People create characters
that become their second lives at times.”
The online world of “GTA V” also creates a model, says Wingren, where as
people spend real money on online components, it allows Rockstar to reinvest
resources into developing more content, which in turn fuels more spending by
players. “It fuels this virtuous cycle.”
That world is also violent and rife with what critics call racially offensive
language and sexual content that is misogyny toward women, among other
things. The series has been dogged by controversy since it’s launch and the
latest iteration of the game was no different: there is a grisly torture
sequence, the game has a high body count (to put it mildly), it’s possible
to kidnap and murder sex workers and people use footage from the game—and
others—to harass women on the internet.
Yet despite the controversial aspects, the game is wildly successful.
Don’t miss: EA will time ‘Anthem’ launch to please investors, not gamers
Its success leaves the looming and perhaps uncomfortable question for
investors and Take-Two executives of whether the publisher is going to
replicate the massive success “GTA V” has enjoyed. The company hasn’t
formally announced a sequel which could potentially build on the audience of
about 90 million, and declined to provide an update when MarketWatch asked.
Creutz says the possibility exists that upcoming titles such as the
fall-slated “Red Dead Redemption 2” may be equally valuable, but it is
remote.

鯊魚卡刷起來

這猛到我覺得他們都可以自己出一台主機了

完了gta6不知道要多久才出

做出一個怪物了

神game

看成超屌長

再來就等RDRO?

GTA6要變成鯊魚卡遊戲了嗎==

GTA 6傳聞現在已經在製作，可能2022會出

R星出產 神作保證

幹....我有生之年有辦法玩到GTA6嗎....2022年PS5pro都出了吧XDD

GTA5再戰十年！

GTA6大概還要等十年 GTAV可以打十年

突然想起這款其實是PS3末期的遊戲，居然到次世代末期還在

GTA好玩程度真的可怕 每過一段時間就會開來殺個人 這才是真正在玩遊戲啊

這種還會想開來玩的遊戲又不會有空虛感只有他了

這世代主機要成為沒有新GTA可玩的主機了 PS3還能有兩款

沒關係可以玩 RDR2

單機跟線上都賺翻，結果單機都不更新了

至少丟個單機DLC給大家解饞吧...

不出dlc根本清流:)

GTA六無望XDD

這才是模擬人生

過一段時間又會開來殺人+1 這遊戲真的很屌

只有28.65%的玩家完成最終任務幹嘛做新章節（誤

不出dlc就賺成這樣，出了還得了

什麼好萊烏，我只知道好麥烏啦XDDD

鯊魚卡賣的很好

gta5光是當年初版 優化就很恐怖了 可以在ps3 xbox360做出那種畫面和流暢度

PS4八成玩不到GTAVI了

online很多新內容沒有刷鯊魚卡或長時間農都玩不起

在歐洲常駐月銷售前五的噁心遊戲

優化真的猛

18禁遊戲但小孩不會學壞的經典作

下一代該搞VR了吧

搞VR就看見一堆人整天去嫖妓跟脫衣酒吧了

沒看錯的話，累計已賣9000萬套

不喜歡現在這樣的模式 重心都放在線上模式

FFXV大概就是想學gtav吧...

十年磨一劍 一劍用十年

R星出產 我都照單全收 下款高峰 RDR2

每次看到噓說不出劇情DLC的都很想搖頭完成單機最終任務的玩家才幾%而已？當然只會出線上阿，況且有在更新已經是創舉了還奢求單機更新會不會太貪心了點？

Source: VGChartz.（笑不過這篇有沒有忘了wow之類的存在？

說貪心是過頭了啦,只是希望有單機DLC,不算過分吧當然他就是不出,只能乾瞪眼QQ

啊 有人說了。快打2跟wow都是10b等級6b的gta5還要努力兩年

這下GTA VI要等到2023年了

好奇到底都是誰在買 哈哈

特價便宜又沒還沒買的就會買了吧我比較好奇鯊魚卡的產值占幾%

GTA5真的很威，只有R社能超越R社

出單機dlc叫貪心？知不知道當初也是R星自己說過會出的結果線上賺翻了才取消單機資料片，單機玩家就不是玩家膩？

最會做遊戲的公司==

這是一次買斷的遊戲 真的有這麼多新玩家買GTAV？

鎖一下就有了

鎖一下就有

真的超屌

遊戲完成度高就能大賣

鎖一下就有XDD

我也貢獻一片PS3的

我貢獻一片PS3數位 玩大概1個多小時就關了 不合胃口

最強自由度的遊戲，不EY

為什麼一定要玩完單機最終任務才能想要劇情dlc?不能有人喜歡系統但不喜歡原劇情嗎？？

當然不行 廠商給你什麼就要吃什麼 廠商不給的你不能要 不然就是貪心或要求太多

RDR2確定會出online鯊魚卡模式了 T2自己在財報會上講的開發會延期也是因為這個

我PS3 PS4都買了Q.Q GTA真的很猛 其實模組開發下去什麼都能玩……

GTA5敗在我先玩ONLINE直到被外掛打暴 單機都沒玩 慘

tomzakeru大 鯊魚卡去年佔Take-Two利潤的60%

神神神神神級 GAME連電影產業也望塵莫及QQ

我買了 PS3 PS4 Steam 三套..

幹你媽的GTAV到底要不要下榜?我要玩GTA6啦!!!我ps3 ps4 steam全部買一輪了 乾!!

奇怪賣這麼好 上去連線一堆活動都沒人啊

大家別再買了 我想玩6啊QQ

6666666666666666666

買了PS3 PS4 PC

GTA 5 再戰百年

完成單機最終任務的不到3成，然後達成「完美犯罪」的100%進度的玩家更不到5%

原來像我當年一樣把 GTAV 破關的人那麼少…這遊戲的劇情其實也滿有趣的我覺得，各種諷刺時事

我只玩劇情耶，很有趣啊

PS5出來再移植一次 又能拖個4年一個遊戲跨三個世代 我看6代遙遙無期了(X)

因為 ps3 時代要連線滿麻煩的吧，所以當初主要玩單機

其實很多PS4遊戲打完全破得好像比率也沒高到哪去而GTA5內容又很多XD

我ps3全破之後就封片了，只想玩劇情

單機開飛機就卡了很久QQ

PC主線全破 就沒玩了 但真的好玩

GTA再戰十年完全沒問題

完美罪犯連1%都不到啦https://i.imgur.com/kO5GSuI.jpg單機最終任務不到2成https://i.imgur.com/31pxsaO.jpg貼錯是這張https://i.imgur.com/zChGkRL.jpg而第二張則是顯示連第一個任務都沒做完就放棄不玩的人有23%，比破關的還多

拍爆笑短片也滿好玩的

各人單機(主線全破) 線上都有玩 比較偏好單機劇情可能本人比較喜歡看故事玩遊戲 XD不過我拉了4、5個朋友入坑GTA5，他們只玩線上 ~單機則是完全沒打開來玩 XDDD

正常吧,一群朋友約一定打線上阿沒那麼多時間聯單機都玩啦

我就是不正常的那個 我都是先花時間把劇情玩完 QQ

只有RDR2有希望挑戰

PS5大概是GTA6專用機了日廠越來越辛苦到PS5 快打旋風6要出個完整版 會更困難

搞不好ps5一發表就順便搞個GTA6同捆...

PS5 綁KNACK 3 跟 GTA 6 有搞頭

幹屌到爆了

跟阿凡達比怪怪的，可是GTA5真的很會賣

我的數字是從psn profile 抓的

R*是太熱賣所以品質都不管了？ PC一堆外掛都不處理...

熱賣到不用研發GTA6，出DLC就好

我買PS4版的，主線全通、連線大概有60小時，後面一堆更新擺明了就是來賣鯊魚卡的

改成VR就是一級玩家了

別說gta6了，現在比較怕碧血2也只專注在線上模式

前幾天開機覺得畫面在現在來說有點老了快推6吧

gta6好久啊～～～～～～

萬一不小心RDR2又靠線上讓他們吃10年的話...

靠鯊魚賺的

這可以再賣5年沒問題

自由度 就是被這遊戲養大

我一共買了xob360*1 ps4*1 pc*1共3套..

胃口被養大了

我大GTA5