[新聞] 美國星巴克將測試無現金門市及線上點餐

作者: tony900735 (大頭)   2018-01-28 01:10:47
來源:CNBC
https://goo.gl/KHSB5N
Starbucks tests cashless store as more customers buy coffee with their phones
Starbucks is testing a cashless store to better understand how digital and cre
dit card payments affect customer behavior and experience.The company added 1.
4 million Starbucks Rewards members in the U.S. in the last quarter, raising i
ts total number to 14.2 million.The coffee giant is working on a way to reach
non-Rewards members in the digital arena, including making mobile order and pa
y available to all customers in March.
(美國星巴克為了要了解數位支付跟信用卡對消費行為及體驗的影響,正在無現金門市的
測試。上一季星禮程在美國增加了140萬位會員,使會員總人數來到1420萬人。除此之外
,星巴克也對非星禮程會員部份推動數位支付

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