49% Of US Gamers Are Spending Money On Microtransactions
https://tinyurl.com/y4do5yfn
According to SuperData, 49% of gamers in the United States have spent money
on in-game content in September on console and PC.
This was a decrease from September, where “in-game conversion has dropped to
16% and 10% on PC and console respectively from 30% and 36% in September 2018.
” That’s a very sharp decline.
The decline, SuperData explains, is probably due to gamers being highly
sensitive to the opinions of others, with 54% being influenced by family and
friends. “Word spreads fast concerning games with perceived predatory
microtransactions“, the report states.
SuperData concludes: “In-game spending as we know it has reached a
saturation point. Between loot boxes, battle passes, one-time booster packs
and individual cosmetic purchases, there is no shortage of in-game
monetization tactics. These strategies, however, are not enticing everyone to
purchase additional content.”
Whilst the decline is encouraging, as it shows gamers are pushing back
against the variety of anti-consumer practices that companies like EA and
Activision frequently use in their games, it’s still too high. Remember,
whenever you buy something you’re sending a message. Buying in-game items
shows your support for them. If you don’t support them, then don’t buy them.
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這是來自Jash Talks Games的文章。
內容是SuperData的統計資料。
簡單來說美國玩家有49%會在微交易花錢，也就是會課金的意思。
但最近統計發現美國玩家對微交易越來越不感興趣。
比對2019年和2018年的九月資料，PC和家機的遊戲內轉換率從30%和36%降到16%和10%，掉
的很多。這表明越來越多美國玩家對微交易不滿。
而統計也發現有54%的玩家是受到家人和朋友影響。
其中特別提到了這句：
Word spreads fast concerning games with perceived predatory microtransactions
有明顯掠奪性微交易的遊戲的消息正在快速傳播。
也就是美國玩家對於廠商的吃相越來越不滿了，開始有了抵制現象。
但還是有不少人在課金就是了......