1.原文連結：
http://247wallst.com/special-report/2014/06/06/americas-most-profitable-products-2/2/
2.內容：
Humbler不負責任翻譯
Successful companies frequently depend on just one product for a large share
of their sales. That’s true for some of the most iconic brands, including
Coca-Cola, Marlboro, Jack Daniels, and Apple. In many cases, these products
not only represent an outsized share of their company’s revenue, but they
also have tremendous profit margins that serve as the foundation of the
company’s profitability.
成功的企業經常依靠單一產品來支撐他們的營收，對具有強烈特徵的品牌尤其如此，像是
可口可樂、萬寶路、傑克 丹尼爾 和蘋果公司，在許多案件中，這些產品不只占了公司盈
餘的大部分，其巨大的利潤也帶來作為公司利潤的基礎。
Nearly all the most profitable products are market leaders in their industry
and are mass produced in incredible quantities. As a result, the company can
apply significant pressure on suppliers to lower costs, while still selling
to customers at the highest possible price.
幾乎所有具高利潤的產品都是其產業的市場領導者，同時具有高品質。結果就是，這些公
司可以對製造商施壓降低誠品，又可以販售高價給顧客。
For instance, Apple sold more than 150 million iPhones in its latest full
fiscal year, up 20% from the year before, when the company sold 125 million
iPhones. Very few smartphone or consumer electronics devices can match that
volume, which gives Apple notable leverage in negotiations for components and
with carriers. Today, most Americans own a smartphone, and a huge number of
these are iPhones.
例如蘋果在上個會計年度售出了超過1.5億支iPhone，較去年成長了20%，能達到這種銷售
數量的智慧電話和裝置非常少，這給予了蘋果有很大的空間和原料以及電信商談價。現金
，幾乎所有美國人都有智慧電話，而且大部分都拿iPhone。
The most profitable products tend to rely on the power of their brand, which
can command a premium price and sell extraordinary numbers of units. In fact,
some of these products, including Coca-Cola, Harley-Davidson and Jack
Daniels, are also among the world’s most valuable brands, according to brand
consultancy group Interbrand.
大部分具高利潤的產品擁有之名商標，這帶來了高價值和販售大量的產品。事實上，這些
品牌中，像是可口可樂、哈雷、傑克丹尼爾公司，也擁有世界上最有價值的品牌，根據品
牌銷售公司Interbrand的調查說道。
One major factor that helps to shape product profitability is exceptional
management. On one hand, businesses that spend too much on areas such as
research and development or marketing can cut deeply into a product’s
margins. Of course, controlling expenses is a balancing act. A product that
is not well-built or marketed is one that will fizzle away.
最主要能幫助提升產品利潤的是靠優秀的管理，另一方面，公司花太多錢在研究和行銷上
會大幅削減產品的利潤。當然，掌握收支的平衡也很重要，一個產品如果內容不夠扎實或
行銷不佳，很快就會消失。
Clearly, the ability to develop or market a product well can be a huge source
of popularity as well. Apple’s iPhone is hugely popular because it is, by
most accounts, one of the most well-built and user-friendly smartphones made
by a consumer electronics company. Coca-Cola and Marlboro likely owe much of
their popularity to their world-famous advertising.
很清楚地，發展和行銷能力是產品受歡迎的原因之一。蘋果的iPhone會成功就是如此，在
多數的理由中，其中一個就是藉由消費者電子公司完成扎實的產品和人性化的智慧型手機
。可口可樂和萬寶路喜歡將他們受歡迎的原因歸功於世界之名的行銷。
Product profitability is among the most difficult financial measurements to
gauge from the financial information released by public companies. As a
result, finding credible and reliable information on a product's
profitability is also quite difficult. Public companies tend to guard data on
product profits, and rightly so. This information is equivalent to a trade
secret that corporations do not want their competitors to have, even if the
figures can be estimated.
產品收益性是從公司財報中最難評估的部分，結果就是，在產品收益性中尋找有信用和可
信賴的資訊也很快難。公開公司一般都不會輕易公開這些資訊，這些資訊和銷售策略等同
，公司不希望這些公司能被評估出來。
Based on data from by Capital IQ, 24/7 Wall St. reviewed the S&P 500
companies that produce consumer products. We only considered corporations
that have a single product that is considered to be the company’s flagship
brand, or represents the largest single contributor to revenue. To account
for the opaque nature of product profitability, 24/7 Wall St. only considered
products of publicly traded companies that disclosed significant details
about their operations. We excluded companies with an operating margin of
less than 15%, as well as companies that did not break out revenue by
division or product. In order to estimate product operating margin, in the
cases when the product’s margin or revenue was not provided, we used the
company or division’s operating margin as a proxy. If it was clear that the
brand power of the product and high volume of sales allow the company to sell
the product at a premium, we awarded the product a higher operating margin.
Market share values listed are for the U.S. exclusively, and come from
various industry sources. Variations of existing, well-established products,
such as the iPhone 5c, Jack Daniels Honey and Diet Coke, were counted as part
of the parent brand.
根據24/7 Wall St.網站在S&P500中的公司所生產的產品評估出的資料，我們只考慮擁有
足夠代表該公司的單一產品或帶來巨大收益的產品的公司。為了計算出不透明的產品收益
性，24/7 Wall St.網站只考慮該項產品是公開販售且不可透露他營運細節的公司。我們
排除掉營業利益率少於15%和無法藉由產品或分公司賺取利潤的公司，為了評估產品產品
的營業利益率，為了預防產品利潤和收入不被公司提供，我們使用公司或分公司的營業利
益率代替。如果這間公司的品牌價值讓他們的產品能夠賣得高價，我們給予該產品較高的
營業利益率。市占率在美國一枝獨秀，以及來自各種產業需要，擁有變化性且結構良好的
產品，像是 iPhone 5c、傑克丹尼爾威士忌、健怡可樂，都被歸類於產品副品牌。
These are America’s most profitable products.
以下就是美國利潤最高的產品。
7. Harley-Davidson Motorcycles (HOG)
> Operating margin: 17%
> Product revenue: $4.1 million
> Market share: 54.9%
> Industry: Motorcycles
7.哈雷機車
營業利益率:17%
產品收益:4.1百萬
市占率:54.9%
產業:機車
The 100-plus year old Harley-Davidson company has built a dedicated community
of motorcycle enthusiasts. The approximately 1 million worldwide members
Harley Owners Group, which the company introduced in 1983, promotes sales,
events, rallies, and bike trips. Perhaps as a result, Harley-Davidson is
among the world’s 100 most valuable brands, according to Interbrand’s 2013
report. The distinctive culture associated with Harley-Davidson is widespread
beyond the U.S. Last year, China held its fifth annual Harley-Davidson
National Rally, drawing thousands of riders. Nearly 168,000, or 55%, of new
motorcycles registrations in the U.S. last year were Harley-Davidsons,
according to the company. Revenue at the company's motorcycle and related
products segment rose 6.4% last year from $4.9 billion to $5.3 billion. In
addition to selling motorcycles, the company also services vehicles and
provides financing, which help bring its company-wide operating margin up to
nearly 20%.
超過一百年歷史的哈雷公司在摩托車迷心中有不可動搖的地位，世界上有大約一百萬的哈
雷機車社團，哈雷公司在1983年被引進，舉辦了促銷，和各種活動。結果就是，哈雷成為
世界上最有價值的品牌之一，根據2013年世界品牌的報告，與哈雷有關的特殊文化遠佈於
美國之外，去年，中國舉辦了第五次的年度哈雷國際拉力賽，吸引了數以千計的參賽者。
去年在美國將近168000，或55%的摩托車登記者屬於哈雷集團。去年該公司的摩托車和相
關產品銷售量提升了6.4%從4.9百萬到了5.3百萬。除了賣摩托車以外，該公司也服務運輸
工具和提供預算評估，這幫助了公司在營業利益率達到了幾乎20%。
6. Enfamil
> Operating margin: 24%
> Product revenue: $2.0 billion
> Market share: 40.0%
> Industry: Packaged foods and meats
6.美強生奶粉
營業利益率：24%
產品收益:2十億
市占率:40%
產業:包裝食物和肉品
Enfamil is one of the best-selling infant formula brands in the world. While
it trailed Abbott Laboratories' Similac brand in market share, the company
claims to be the number one formula brand recommended by pediatricians. Its
stellar brand has clearly helped Mead Johnson stay profitable in every year
for the last 10 years. The company reported net sales of $4.2 billion in its
most recent fiscal year, with Enfamil sales accounting for a large portion of
the sales. Although a declining U.S. birth rate has raised some concerns
about growth, the company continues to expand its presence in emerging
markets and makes more than half of its revenues in Asia.
美強生是世界上銷售最佳的配方奶粉之一，它的市占率緊隨在Abbott Laboratories'
Similac後，該公司宣稱他們的奶粉是小兒科醫生推薦的第一名選擇。這閃亮的品牌很明
顯的幫助Mead Johnson過去十年來都有利潤，同時美強生的高銷售量也要歸功於他們銷售
技巧。雖然美國的嬰兒出生率下滑，但是對於幼兒成長的意識卻提高，該公司持續拓展他
的品牌市占率以及確保它來自亞洲能帶來它超過一半的營收。
5. Coca-Cola (KO)
> Operating margin: 24%
> Product revenue: $13.7 billion
> Market share: 42.4%
> Industry: Soft drinks
5.可口可樂
營業利益率：24%
產品收益:137億
市占率:42.4%
產業：飲料
Coca-Cola’s total revenue dropped 2.4% last year, as consumers’ preferences
continued to shift towards less sugary, healthier drinks. Even with these
developments, however, Coca-Cola remains the dominant player in the soda
market. The 128-year-old company controlled 36% of the U.S. market in 1977,
and 42% last year. Coca-Cola distributes more than 500 different beverage
brands around the globe. In all, the company and its numerous bottlers sold a
total of 28.2 billion unit cases of Coke and other beverages in 2013, up 2%
from the year before. As of 2013, Coca-Cola trailed only Google and Apple on
Interbrand’s list of the world’s 100 most valuable brands.
可口可樂公司的營收去年下滑了2.4%，消費者持續轉向少糖以及健康飲料的懷抱，即使如
此，可能可樂仍是汽水飲料中的龍頭。128年的公司歷史掌控了36%在1977年的的美國市場
，而去年是42%。可口可樂在這世界上分配超過500種飲料品牌，而光是可樂就在去年帶來
了282億的營收，較前年成長了2%。在2013年，可口可樂成為世界百大品牌中僅次於
google和蘋果的第三名。
4. Jack Daniels Tennessee Whiskey
> Operating margin: 25%
> Product revenue: $2.0 billion
> Market share: 2.4% (U.S.; largest American whiskey)
> Industry: Alcohol
4.傑克丹尼爾威士忌
營業利益率：25%
產品收益:20億
市占率:2.4%(美國最大的威士忌)
產業：酒
Jack Daniels is the top-selling American whiskey, and one of the largest
spirits brands, in the world. It is also Brown-Forman Corporations’
principal product, and its biggest driver of growth. Although branding for
Jack Daniels has often invoked the company's Southern heritage, the drink is
popular worldwide, having benefited from rising whiskey demand overseas.
According to Advertising Age, an increasingly large proportion of Jack
Daniels revenue comes from international sales due to a recent bourbon boom.
Jack Daniels is sold in a number of different variations, including Tennessee
Whiskey, Single Barrel, Ready-to-Drinks, Tennessee Honey, and Winter Jack.
The company reported net sales of $3.9 billion in fiscal 2014. Jack Daniels'
popularity domestically and abroad is largely the driver behind the company's
continued growth, according to Brown-Forman.
傑克丹尼爾是美國銷售最好的威士忌，也是世界上最大的酒類品牌。它也是
Brown-Forman 公司的主力產品，和最大的成長中產品。雖然該公司的品牌會讓人聯想到
該公司在南方留下來的遺產(意指過去勞動黑奴)，這飲料仍在世界上廣受歡迎，在海外的
威士忌需求帶來巨大收益。根據Advertising Age公司的報告，傑克丹尼爾公司收入成長
很大的關鍵來自國際波本桶的需求，它賣給了各種品牌，像是Tennessee Whiskey,
Single Barrel, Ready-to-Drinks, Tennessee Honey, and Winter Jack。傑克丹尼爾公
司最新一季的銷售淨額是39億，而該公司無論在國內或是海外的受歡迎度都持續增加。
3. Monster
> Operating margin: 26%
> Product revenue: $2.1 billion
> Market share: 34.6%
> Industry: Soft drinks
3.怪獸能量飲料
營業利益率:26%
產品收益:21億
市占率:34.6%
產業：飲料
Like several other energy drink brands, Monster has come under some scrutiny
for its brightly colored labels and flashy advertising, because such tactics
tend to attract a young audience. One can of Monster has roughly five times
the caffeine found in a can of Coke. Monster does not children or pregnant
women consume its products. Despite bad press, Monster Beverage Corporation’
s revenue has steadily increased in recent years. Sales rose more than 9%
last year.
就像其他的能量飲料，Monster在它明亮的商標和華麗的廣告下被檢視，因為這樣的策略
容易吸引到年輕觀眾，一杯monster能量飲料大概是一杯可樂的五倍咖啡因含量。Monster
能量飲料並不適合孩童和孕婦。儘管受到輿論壓力，Monster飲料公司的收益在這幾年仍
穩定成長，銷售量較去年成長9%
2. Marlboro
> Operating margin: 32%
> Product revenue: $18.7 billion
> Market share: 40.3%
> Industry: Tobacco
2.萬寶路
營業利益率：32%
產品收益:187億元
市占率:40.3%
產業：香菸
Despite a massive decline in American smoking habits since the 1960s,
Marlboro cigarettes are still among America’s most profitable products.
Altria Group, Marlboro’s parent company, shipped roughly 130 billion packs
of cigarettes last year, including 111 billion packs of Marlboros, down
slightly from the year before. The Marlboro brand, however, still dominates
U.S. tobacco markets, controlling more than two-fifths of the tobacco market
in America. The brand has been the top-selling cigarette nationwide for the
past 35 years. While smoking is on the decline, the Marlboro brand can be
found on a variety of smokeless tobacco products as well, including snus.
Altria Group shipped 787.5 million units of smokeless tobacco products last
year, up slightly from 2012.
儘管美國吸菸人口自1960後大幅下滑，萬寶路香菸仍是美國最有價值的產品，Altria 集
團，萬寶路的現在所屬的公司，去年大概賣出了大概1300億包的香菸。萬寶路這品牌仍掌
控的美國的香菸市場，超過2/5的美國香煙市占率。這品牌從過去35年來一直是國家銷售
最好的香菸品牌。雖然吸菸人口下降，但是萬寶路也著手在無菸的香菸產品，像是菸草。
Altria集團去年賣出了78750萬組的無菸的香菸產品，較2012些微成長。
1. iPhone
> Operating margin: 41%
> Product revenue: $91.3 billion
> Market share: 45.0%
> Industry: Computer hardware
1. iPhone
營業利益率:41%
產品收益：913億
市占率:45%
產業：電腦硬體
A majority of Americans now own smartphones, according to Pew Research
Center. Last year, 45% of all smartphones sold were iPhones. The iPhone is
one of the world’s most profitable products and a primary driver in Apples’
(AAPL) financial success. The company’s fiscal 2013 sales increased by
$14.4 billion, or 9%, from the year before. Much of the growth was due to
strong iPhone 5 sales, as well as the successful introductions of iPhone 5S
and lower-cost 5c. Net sales of the iPhone totaled $91.3 billion last year,
up 16% from 2012, when sales increased by more than 70% from the year before.
Interbrand named Apple the world’s most valuable brand last year.
最多美國人擁有的手機，根據Rew 研究中心調查。去年45%的被賣出去的智慧型手機是
iPhone，iPhone是世界上利潤最高的產品，也是蘋果公司最主要的經濟成長動力，該公司
在2013的財報較前年增加了144億元，也就是9%。大部份的營收成長來自於iPhone5的銷售
，同時也包含成功的引進5s 與5C，iPhone的去年的銷售淨額總共是913億元，較2012成長
了16%，銷售量較前年大幅的成長了70%，Interbrand評價蘋果是去年世界最有價值的品牌
。
3.心得/評論(必需填寫)：
雖然是不負責任翻譯，也花了很多時間，有錯麻煩告之，謝謝
以此類推，台灣七種相近產品是？
7.三陽機車
6.卜蜂蜂膠奶粉
5.黑松汽水
4.金門高粱
3.舒跑
2.白長壽
1.HTC