http://recode.net/2014/11/17/microsoft-looking-to-score-with-real-madrid-tie-up/
http://tinyurl.com/l7dzope
Microsoft Looking to Score With Real Madrid Tie-Up
Microsoft plans to announce a significant partnership on Tuesday with Spanish
soccer team Real Madrid.
While the full details won’t be announced until tomorrow, it appears to be a
combination technology and sponsorship deal along the lines of recent pacts
Microsoft has made with other sports leagues and teams.
The announcement is set for tomorrow, according to a post on Real Madrid’s
website, with longtime Microsoft executive Orlando Ayala and Real Madrid
president Florentino Perez to appear at an event.
A teaser video on the site being used for the Webcast of tomorrow’s event
talks about combining Microsoft’s technology with the spirit of Real Madrid.
The video also shows a lot of Surface tablets with Microsoft and Real Madrid
logos.
Hopefully, Microsoft can craft this in a more universally positive way than
it has in recent Surface deals with CNN and the NFL.
西甲豪門皇家馬德里的讚助商名單裡又添一員，那就是微軟。皇馬在其官網上宣布，俱樂
部將在當地時間週二晚與微軟簽署一份贊助合約，合同長4年，價值3000萬美元。
然而合同的具體細節還需等到簽售儀式期間才對外公佈。屆時，微軟的副總裁Orlando
Ayala和皇馬主席Florentino Perez會出席簽售儀式。目前，簽售儀式的宣傳影片已經放
在微軟的官網上，並且微軟將會全程直播這次簽售儀式。
在體育事業方面，微軟的投入並不只有對皇馬的讚助。此前微軟與CNN達成贊助協議，在
演播室給每一個評論員都配備了一部Surface Pro 3
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現在似乎有比以前重視行銷