https://www.chelseafc.com/en/news/2018/8/9/
blues-announce-global-partnership-with-rexona
Blues announce global partnership with Rexona
09 Aug 2018
Chelsea Football Club are delighted to announce Rexona as our new global
personal care partner.
切爾西足球俱樂部很高興宣佈蕊娜成為我們新的全球個人護理合作夥伴。
https://i.imgur.com/6OFrJGJ.jpg
The agreement extends the club's existing relationship with Unilever,
which already incorporates the Shield and Rexona brands in Africa and Sure
in the UK.
該協議進一步加強俱樂部與聯合利華的現有關係，雙方在非洲與盾牌和蕊娜品牌，以
及在英國與 Sure 品牌有過合作。
Since first joining forces with Unilever in January 2017, Chelsea and Sure
have successfully worked together to activate the partnership in an
innovative and authentic manner that truly engages with football fans,
including our collaboration on the multi-award winning Sure Pressure
Series.
自2017年1月與聯合利華首次合作以來，切爾西和 Sure 已成功合作，以創新和有效
的方式進行合作，吸引球迷，包括在多次獲獎的 Sure Pressure 系列上的合作。
In Africa, our affiliation with Shield and Rexona focuses on creating a
grassroots football programme, delivering on their brand purpose of
inspiring people to move more and providing talented footballers with the
opportunity to achieve their potential.
在非洲，我們與盾牌和蕊娜的合作關注於創建草根足球項目，實現其品牌目標，鼓勵
人們更多地參加運動，並為有才能的足球運動員提供實現其潛力的機會。
Chris Townsend OBE, commercial director, Chelsea FC, said: 'At Chelsea we
pride ourselves on working with some of the world's leading companies, so
we are delighted to extend our existing relationship with Unilever,
welcoming Rexona as our new global personal care partner.
切爾西足球俱樂部商業總監克里斯˙湯森德表示：“在切爾西，我們為與世界領先的
公司合作感到自豪，因此我們很高興加強與聯合利華的現有關係，歡迎蕊娜成為我們
新的全球個人護理合作夥伴。”
'Over the past two years we have demonstrated that working in close
partnership together is key to delivering some exciting and inspirational
campaigns. We have been immensely proud to work with Rexona to create
football development programmes for aspiring young talent and we now look
forward to maximising the potential of our partnership on a global scale.'
“在過去的兩年裡，我們已經證明，密切合作是一起創造令人興奮和鼓舞人心的活動
之關鍵。我們非常自豪能夠與蕊娜合作，為有抱負的年輕人才創建足球發展計畫，我
們現在期待在全球範圍內最大限度地發揮我們合作夥伴關係的潛力。”
Joanna Allen, Rexona's global brand vice president, added: 'We're
delighted to extend our partnership with Chelsea Football Club. The team's
international appeal gives us a fantastic platform to reach Rexona's
global target audience, for whom football is a key passion point.
蕊娜全球品牌副總裁喬安娜˙艾倫補充說：“我們很高興與切爾西足球俱樂部加強合
作關係。這支球隊的國際吸引力，為我們提供了一個達到蕊娜全球目標受眾的絕佳平
台，對他們來說，足球是一個關鍵的激情所在。”
'We look forward to working closely with the club, encouraging people to
move more to live more, making every moment matter.'
“我們期待與俱樂部密切合作，鼓勵人們更多地活動，讓每個時刻都變得重要。”
https://www.chelseafc.com/zh/news/2018/8/9/
blues-announce-global-partnership-with-rexona