標題上的DLC是一種比較戲謔的講法
指的是Tesla賣車時先將硬體給你，再用軟體方式封印住某些功能或效能
日後車主可以選擇付費解鎖這部分的功能或效能
我覺得這對於車廠跟車主來說是種雙贏的做法
車廠可以精簡生產流程
車主也能保有選擇的權利，不需要在訂車的時候就決定一切
或是有某功能在交車後一兩年才需要用到時能付費解鎖，不需要換掉整台車
在2012年Model S剛推出的時候
那時的40與60車型就是共用同一組60kwhr的電池
Model 40用軟體封印住20kwhr的電池
這應該是Tesla第一次用到軟體解鎖這種做法
40的需求並不大，這車型很快的就被取消
而絕大多數的40車主也都在日後選擇付費解鎖，所以現在路上幾乎看不到Model S 40
後來Model S 60短暫的消失，被新推出的70車型取代
但是70車型卻很快的被75車型取代，所以低階的60又重新出現
這時候的85車型也同樣的被90車型取代
大概從2016年之後
Tesla就只生產75kwhr、90kwhr、100kwhr三種不同容量的電池組
但是卻有著60/75/90/100四種不同的車型(某些車型還有分有沒有P、D)
所以現在就是60/75共用75kwhr的電池組
(這讓我覺得買60是最有CP值的了，因為電池實際上比較大)
60車主可以選擇用9000鎂升級成75增加約63公里的續航里程
將來所有的Tesla車主都能選擇付費6000鎂升級成"'Enhanced Autopilot"
(如果訂車時沒有選的話)
之後也還能在付4000鎂在進一步的升級成"Full Self-Driving Capability"
如果在訂車時就已經一步到位都選了的話記得是8000鎂，可以少付2000
對於60車主來說，最多有1.9萬鎂的付費解鎖可以選擇，這大概是6.6萬鎂車價的30%了
今年年初的時候
Tesla也針對了沒有選配AutoPilot的車主進行一個月的體驗活動
讓你這個月可以使用Autoilot，一個月後可以決定要不要付費解鎖
這算是限時完整DLC試玩版的概念吧XD
=============================底下原文==============================
https://goo.gl/QZeTLs
It is definitely a unique aspect of Tesla’s vehicle offering, but not a new
one. Though the automaker is now increasing the value of the options with the
introduction of its self-driving hardware last week. Tesla now offers almost
$20,000 worth of options unlocked by software when buying a new vehicle.
The idea was first introduced by Tesla back in 2012 when it saw little demand
for its version of the Model S with a 40 kWh battery pack. Tesla built the
vehicles with 60 kWh battery packs to streamline its battery manufacturing by
only making 60 kWh and 85 kWh packs.
It offered the option to unlock the remaining 20 kWh of capacity to the few
Model S 40 owners through a software update for a premium. Most ended up
doing it and that’s why you will not see many Model S 40s on the road today.
The Supercharger access was also software-locked with the Model S 40 and 60
and Tesla was offering it as an OTA upgrade.
Tesla quickly discontinued the 40 kWh option altogether and that was it for
the after sale software-upgradable option.
Until Tesla introduced the Autopilot in October 2014 and included the
necessary hardware in all vehicles with the option to activate it at the
purchase for $3,000 or for a premium through an over-the-air software update
later.
At one point earlier this year, Tesla started offering free month trials to
Tesla owners who bought the car without activating the feature. Directly from
the center screen in their car, owners were able to activate the feature and
try Autopilot for a month:
autopilot trialsTESLA IS NOW OFFERING 1-MONTH FREE AUTOPILOT TRIALS TO MODEL
S AND X OWNERS
After the trial, the owners could keep the feature for a premium or go back
to normal.
The introduction of the Autopilot marked a resurgence of these
software-upgradable options in Tesla vehicles and now Tesla seems to favor
them over custom building the vehicles with different hardware. Even though
the company custom builds most of its vehicles for customers, with only a
small percentage of sales coming from inventory cars, Tesla prefers to
include all the hardware in its vehicles and lock them with software for a
possible future activation at a premium.
For something like the new self-driving hardware, the system can still
perform safety features without being activated, which can still be useful,
but when it comes to the battery pack, it is primarily for Tesla to
streamline its manufacturing process.
The trend continued when Tesla reintroduced the Model S 60 while it is only
making 75, 90, and 100 kWh battery packs. And with the significantly more
expensive self-driving hardware, you can end up unlocking almost 30% of the
value of your new car through software updates.
In the US, a Model S 60 now costs $66,000 barebone with no option. If you buy
it like that, you could later decide to upgrade it to Model S 75 via an OTA
software update and it would add approximately 39 miles of range for $9,000.
Then you could later decide to upgrade to ‘Enhanced Autopilot’, a $6,000
upgrade, and again later to ‘Full Self-Driving Capability’,a $4,000 upgrade
that requires ‘Enhanced Autopilot’. That’s $19,000 in options unlocked
through software updates because the necessary hardware is already in the car.
We are talking about almost 30% of the value of the vehicle unlocked with a
few touches on the screen or clicks on your ‘My Tesla’ page on Tesla’s
website. It’s an interesting new approach to vehicle sales.