因為Tesla銷售量少,調查樣本不夠多,所以先前JD Power公佈的IQS品質排行榜的報告
上面並沒有列入Tesla。
JD Power從收集到調查資料發現,即使Tesla車輛品質問題很多,但Tesla車主們還是
很愛他們的車。
JD Power的主任Kathleen Rizk說,
「Tesla車主自認為是先驅,很享受使用新科技。」
「一般而言,花了10萬美元以上的錢買車,卻有這麼多品質問題,這通常會對汽車銷售
和品牌觀感 產生戲劇性的負面效應。」
「但是現階段Tesla似乎不受這種失望不再著迷的顧客們的影響。」
(圖) Tesla Model 3 將直接跳過Beta開發測試階段(Beta Development Phase),
可望在今年進行量產
http://i.imgur.com/UhLl9E3.jpg
"Spending $100,000 or more on a vehicle that has so many problems usually
would have a dramatically negative effect on sales and brand perception.
Right now, though, Tesla seems immune from such disenchanted customers."
"Tesla owners see themselves as pioneers who enjoy being early adopters of
new technology," said Kathleen Rizk, director, global automotive consulting
at J.D. Power.
====
JD Power認證,許多Tesla車主的信仰值很高。
也難怪Tesla敢冒險決定讓Model 3完全跳過Beta開發測試階段,直接進入Early-Release
階段,這樣Model 3就可以早點上市,開放全民公測了。
國產福特可能遇到對手了。
出處
[JD Power] Tesla車主承認車子有很多品質問題,但仍然熱愛他們的車。
Tesla Owners Acknowledge Numerous Quality Issues; Love Their Cars Anyway, J.D. Power Finds
https://is.gd/TjU0LJ
Tesla Owners Don't Care About Quality Issues, Study Finds
https://is.gd/pmkuhh
Tesla To Skip Beta Development Phase And Start Building "Early-Release"
Model 3s This Week
https://is.gd/Cw8qxs