New York Yankees Take Big Swing At Esports
The New York Yankees are getting into Esports.
Baseball's most valuable team announced today an investment partnership with
Vision Esports, the largest single shareholder of three esports-related
companies. The two organizations will create and manage an “ecosystem” of
esports properties that include Echo Fox, Twin Galaxies, and Vision
Entertainment.
Game plan: accelerate the growth and increase the global brand awareness of
the three companies. Echo Fox, a leading professional esports organization
founded by three-time NBA Champion Rick Fox; Twin Galaxies, a one-of-a-kind
League Operator considered an authority on performance validation, statistics
and skill indexes; and Vision Entertainment, a studio that creates
esports-specific content for scripted and non-scripted platforms.
The size of the investment was not disclosed.
大意:繼其他職業運動隊伍投入電競
市值稱霸的紐約洋基也將和Echo Fox、Vision Esports合作
進入管理經營電競領域，打造一個運動生態鏈
目前投資額度尚未確認
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推測這是為了靠近年輕世代
投資業外若能因此拉攏忠誠球迷到也算賺