影音解說版本：https://youtu.be/sIdhJLlCgq4
在英文面試時 “Why should we hire you?” 這個問題常以不同形式出現。特別是當你
想要轉職去新領域但缺乏背景，都很常會被問到「為什麼要選你? 而不是其他更有經驗的
人選?」當想轉職卻遇到這個問題時，該如何有效回答呢? 該如何說服人你是公司該選的?
世界首富 Amazon 創辦人貝佐斯 (Jeff Bezos) 也曾經被問過這問題，七年前他收購華盛
頓郵報曾被人問到「你在報紙產業沒有相關背景，收購華盛頓郵報這個決策如何使人信
服?」針對這個問題，他給了一個非常有說服力的回應，而後也證明他收購後也成功讓華
盛頓郵報走向新的巔峰。想知道他是如何回應? 我們先來看一段他的原文回答，再來看可
以如何從中學習英文面試的應對技巧。
"Don (chairman of Washington Post), over a series of conversations, convinced
me that that was unimportant because we had, inside The Washington Post, was
have so much talent that understands newspapers. That wasn’t what the
problem was. What they needed was somebody who had an understanding of the
internet.
In the old days of paper newspapers, you would have to build printing plants
everywhere and your logistics operations to have a truly global newspaper.
That’s why so few papers actually became national or global. … But today
with the internet, you get that gift of free distribution, so we had to take
advantage of that gift.
We had to switch from a business model where we made a lot of money per
reader with a relatively small number of readers to a little tiny bit of
money per reader on a very large number of readers. And that’s the
transition that we did with our site."
上面這段的大意是：
華盛頓董事長說服 Jeff Bezos 他不懂報紙產業沒關係，因為那不重要。重要的是 Jeff
Bezos 懂網路。在舊時代，報紙的印刷、物流營運等限制導致報紙很難真的做到全國或全
球。但在網路時代，派送報紙的成本趨近於零，貝佐斯認為應該要抓住這個特點。因此需
要從過去少數讀者，但每位讀者身上賺比較多的錢，轉換成大量的讀者，但每位讀者身上
賺一點點錢。貝佐斯帶給華盛頓郵報的是這樣的商業模式轉換。
在收購華盛頓郵報七年後，貝佐斯徹底將華盛頓郵報數位轉型，讓本來因為紙本報紙需求
銳減的華盛頓郵報，從年年虧損到營收一年比一年高。而我們又可以如何從中學習貝佐斯
這種應答的思維呢?
推薦大家做個小練習
- 步驟一：寫下幾個你的優勢與專長，特別是那些能帶給既有產業、職位不同價值的
- 步驟二：寫下當你的優勢結合上該產業職位，可以碰撞出什麼新火花、引發何種創新
從上面的小練習，進一步可以套到下面這個英文模板
I wouldn’t interpret having no background in the role of (你想去的新職位) as
a disadvantage. Lacking experience is unimportant because what the company
needs at this moment is (你的長處)
I have the kind of insights it takes to (做到對該職位來說重要的事)
With my gift of (再次強調你的強項) I could add value beyond what the company
was expecting. In fact, I believe combining my talent with what the company
has already been good at, we’d be able to (你能在這個產業上做的創新)
希望大家都能透過這個小練習，將你的專長結合到你想應徵的職位，
最終說服面試官，你就是這個職缺的最佳選擇！