[媒體名稱] Forbes [新聞日期] 2019-11-04
[網址]
https://www.forbes.com/sites/jamesasquith/2019/11/04/british-airways-owner-ia
g-buys-air-europa-for-1-billion/
短網址：http://bit.ly/2NkbZsf
[內文]
British Airways Owner IAG Buys Air Europa For €1 Billion
英國航空東家 IAG 以十億歐元收購 Air Europa
James Asquith Contributor
International Airlines Group, otherwise known as IAG, have acquired yet
another European airline in a deal reported to be worth €1 billion ($1.12
billion). The owner of British Airways and Iberia has now bought its third
Spanish airline, after acquiring Vueling in November 2012.
IAG 據報將以十億歐元收購第三家西班牙航空公司
This means that IAG will now operate a staggering 84% of seats sold
domestically in Spain, with the ambitions of the Air Europa transaction to
solidify Madrid as an IAG hub along with London Heathrow for British Airways.
收購後 IAG 將佔有 84% 西班牙國內線，將進一步強化馬德里的 Hub 地位
Air Europa Airbus 330-200 on the taxiway at Madrid Barajas...
AIRPORT BARAJAS, MADRID, SPAIN - 2018/04/17: Air Europa Airbus 330-200 on the
taxiway at Madrid ... [+]LIGHTROCKET VIA GETTY IMAGES
The airline group has now expanded to seven brands after also recently
acquiring low-cost carrier Level and Aer Lingus in Ireland.
收購後 IAG 旗下將有 7 個品牌
Willie Walsh, who is CEO of the airline group has certainly been known for
shrewd deals over the last few years both through acquisitions, disposals and
even aircraft purchases. British Airways announced earlier this year that it
would acquire up to 200 737-MAX aircraft after the struggling jet was
grounded globally. Largely seen as positive press for Boeing who has been
embattled with consistently negative headlines over the plane, it is widely
expected that IAG got a huge discount on the large aircraft purchase.
Today In: Lifestyle
It also stirred up Airbus, who have long provided British Airways’
short-haul fleet, yet didn't get a chance to bid on the order–pointing to
the fact that the cost per plane of the 737-MAX order would have been well
below list prices.
Irish government sells Aer Lingus stake to IAG
William Walsh (known as Willie Walsh) the CEO of IAG (International Airlines
Group) during a press ... [+]NURPHOTO VIA GETTY IMAGES
The Air Europa transaction is a little different to previous IAG
acquisitions. Rather than gaining an expanded foothold in new markets, the
transaction is largely about consolidating one of IAG’s key markets, their
Madrid hub, and the lucrative South American routes.
When I spoke to IAG earlier today I was told that this transaction would be
funded through external debt. A spokesperson continued to state that “this
deal is about Spain and making Madrid a more competitive European hub.”
Iberia Airlines Personnel Strike In Madrid
Iberia airlines at Adolfo Suarez Airport in Madrid, Spain (Photo by Oscar
Gonzalez/NurPhoto via ... [+]NURPHOTO VIA GETTY IMAGES
Asked about whether Air Europa would compete with Iberia’s Latin American
routes, IAG responded that there would be “close commercial coordination to
increase connectivity.”
Initially, the Air Europa brand will be kept separate and although passengers
will be able to claim Avios frequent flyer miles through IAG, it remains to
be seen whether passengers will suffer in terms of future price competition
with such a dominant position in the Spanish market
[心得]
九月底 Delta AA 和 LATAM 的大戲還餘波盪漾
現在 IAG 直接把 SkyTeam 從馬德里完全踢出去
雖然 LATAM 似乎要繼續與 IAG 和 QANTAS 的 JV
可是看來這是一次 oneworld 不小力的回擊！
加上上個月好像看過文章說 QR 的 CEO 有意增持 LATAM 股份至 20% (未確認）
看來戰鬥還沒結束耶 （拉椅子叫雞排珍奶）
延伸閱讀：
https://www.oag.com/blog/spanish-conquerors-for-air-europa-consolidation-
continues
短網址：http://bit.ly/2JOWc2k
合併後 IAG 在馬德里-拉丁美洲的市佔率將提升到 65.3%
拉美的大本營 MIA 和 MAD 都在 oneworld 掌控之下
怎麼看 LATAM 還是最適合在 oneworld
看來那批 A350 真的是硬傷
飛機真的不能亂買啊～