http://www.chelseafc.com/news/latest-news/2014/09/
new-whisky-partnership-announced-.html
New whisky partnership announced
Tue, 9 Sep 2014
Chelsea Football Club is delighted to announce WILLIAM LAWSON'S as a new
official whisky partner.
WILLIAM LAWSON'S was established in 1849 in Macduff, in the Scottish
Highlands and is the fastest-growing Scotch whisky brand in the world.
The WILLIAM LAWSON'S logo will appear on exclusive co-branded products and
supporters will be able to enter competitions to win exclusive ticket
prizes and merchandise over the course of the two-year relationship.
Chelsea Chief Executive Ron Gourlay said: 'We are very excited to be able
to announce a partnership with WILLIAM LAWSON'S, which like Chelsea has
enjoyed incredible growth over recent years.'
Bacardi Global Brands president Andy Gibson added: 'We're delighted to be
teaming up with Chelsea Football Club, a club known for its success and
winning mentality.
'WILLIAM LAWSON'S is a brand that has had incredible success to date and
has big ambitions for future growth. We're confident that this deal will
help us to continue our upward trend.'